The Ultimate Guide to Finding the Best Artboard Size for Logo Design in Illustrator

When opening a new document in Adobe Illustrator to design a logo, one of the first questions that pops up is: What size should my artboard actually be?

Unlike pixel-based programs like Photoshop, Illustrator treats everything as a scalable vector equation. While that gives you incredible freedom, choosing the right artboard size from the start can save you plenty of headaches during client presentations and file exports.

The Short Answer

If you want a reliable, universally accepted baseline, a 2000 x 2000 pixel square artboard (or a 10 x 10 inch physical canvas) is widely considered the sweet spot for modern logo design.

However, because vectors are infinitely scalable, the “best” size ultimately depends on your workflow preferences and how you intend to present or export your brand assets.

Why Illustrator Makes Size Flexible (And Why It Still Matters)

In raster software, if you start too small, scaling your artwork up results in a pixelated mess. Illustrator completely bypasses this limitation. You can design a logo on a tiny canvas or a massive one, and the underlying vector paths will remain mathematically crisp at any size.