Directing the Future: How the Runway Gen-4 Video Ecosystem is Redefining Post-Production

For years, the promise of generative AI video felt like a high-stakes lottery. Creators could spin up breathtaking, hyper-realistic, or fiercely stylized 5-second bursts, but stringing them together into a coherent narrative was a nightmare. Characters morphed mid-scene, lighting shifted erratically, and maintaining continuity across multiple camera angles felt almost impossible.