Decoding the Business Avatar: What It Is and Why You Need One
Imagine trying to sell snowshoes to someone living in the middle of a tropical rainforest. It is safe to say your sales numbers would look pretty bleak. Why? Because you are trying to sell the right product to the completely wrong person.
In the world of entrepreneurship and marketing, the secret to avoiding this mistake is understanding your business avatar.
What Exactly Is a Business Avatar?
A business avatar (sometimes called a buyer persona, marketing persona, or customer avatar) is a semi-fictional, highly detailed profile of your ideal customer.
Leave a Reply