Beyond the Transaction: How Platform Digital is Reshaping Modern Business

We live in an era where ownership is taking a backseat to access. Think about the apps you open first thing in the morning: you might book a ride through Uber, stream music via Spotify, check freelance gigs on Upwork, or source software integrations on the Salesforce AppExchange.

None of these companies necessarily create all the underlying products or services they offer. Instead, they do something much more powerful: they orchestrate connections. Welcome to the world of platform digital.