Beyond “Gangnam Style”: What is PSY Doing Today?
Back in 2012, Park Jae-sang—better known globally as PSY—became an overnight sensation. With his iconic horse-riding dance and infectious electronic beat, “Gangnam Style” shattered internet records, becoming the first YouTube video to hit one billion views. It turned him into a household name from Seoul to New York.
More than a decade later, many people still view PSY through the lens of that single massive viral explosion. But if you are wondering, “Does PSY still make music?”—the short answer is a definitive yes, though his role in the global music scene has evolved significantly.
Still Making Hits (and Collaborating with K-Pop Royalty)
PSY hasn’t hung up his dancing shoes. Rather than fading into retirement, he has continued to release fresh music and studio albums.
His most recent major splash came with the release of his ninth studio album, Psy 9th. The lead single, “That That,” was co-produced by and featured Suga of BTS. The track proved that PSY still knows how to command global attention, blending his signature high-energy comedic performance style with modern K-pop production. The album also featured heavyweight collaborations with artists like Crush, Heize, Hwasa, and Tablo, demonstrating his deep respect and active involvement in the contemporary Korean music ecosystem.
Mogul Mode: Running P Nation
While he still records and performs, a massive portion of PSY’s creative energy is now channeled behind the scenes. In 2019, he founded his own entertainment agency and record label, P Nation.
P Nation quickly made waves in the industry by signing major South Korean soloists and groups, providing them with an environment focused heavily on artistic freedom. Under PSY’s leadership, the label has housed and managed stars like Crush, Heize, and Jessi. As a veteran executive, PSY often acts as a mentor and producer, helping shape the next generation of Korean music.
The King of the Summer Swag Tour
If you want to see PSY in his true element, look no further than his legendary live concerts. In South Korea, PSY is practically synonymous with summer thanks to his annual “Soak Show” (Summer Swag) tour.
These massive, stadium-filling concert events are famous for their sheer scale, water cannons, pyrotechnics, and hours-long tracklists spanning his entire career. They regularly sell out instantly, drawing hundreds of thousands of fans and frequently featuring surprise guest appearances from top-tier artists like G-Dragon or BLACKPINK members.
The Verdict
PSY is far from a one-hit wonder who vanished into the history books. While he may no longer chase the specific global novelty wave of “Gangnam Style,” he remains an active recording artist, a powerhouse concert headliner, and a prominent music executive shaping the future of K-pop.
Did you know? PSY’s career actually started a decade before “Gangnam Style”. He was a well-established, satirical, and alternative hip-hop artist in South Korea long before international audiences ever learned the word “Gangnam.” Today, he has comfortably returned to that role of a respected industry veteran who still loves to throw an unforgettable party.
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